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AI · Automation · Apps · Websites — Irvine, Scotland

Software for the jobs you’re still doing by hand.

Frewstar builds the apps, automations and websites that small businesses can’t find off the shelf. One person, working with AI, in weeks rather than months.

Start a projectBook a free 15-minute chat

Featured · Frewstar Studio

From enquiry to booked‑in, in one link.

Booking, consent forms, reminders and calendar sync for tattoo studios. Live and taking real bookings.

See it live
AppsAutomationsAI assistantsWebsites
  • 209 club members on one app
  • 30 competitions with live scores
  • 1 day to reply to every enquiry

Hi, I’m Joseph.

I’m the person behind Frewstar. I build apps, automations and websites for small businesses in Ayrshire and across Scotland, working with AI and checking every piece myself. You deal with me from the first message to launch day.

Selected work

What I’ve built, and what’s on the bench right now. Each one started with a job somebody was doing by hand.

Frewstar Studio

Live
Frewstar Studio screen: the Blackheart studio page, with Book with Blackheart

Booking, consent forms, reminders and calendar sync for tattoo and piercing studios. Clients book from one link, no app to download.

Web app · Tattoo studios · See it live: Frewstar Studio

IPBC Bowls Manager

Live
Irvine Park Bowling Club crest, 1958

The whole club in one app for Irvine Park Bowling Club: a digital tie board, live scores, and a public what’s-on for events, bands, karaoke and bowls tournaments.

Web app · Sports club · Ayrshire · Read the club’s story: IPBC Bowls Manager

Scout

In build

An AI assistant for your website. It answers enquiries day and night, asks the right questions and sends you a tidy summary, so no job gets lost.

AI assistant · Any small business · Try it below: Scout

Trade app

In build

Bookings, customer records and job photos for a local tradesperson, in one place instead of a notebook and three apps.

Mobile app · Trades · Client work

Client story

How Irvine Park Bowling Club went fully digital

A digital tie board and live scores for 30 competitions across the ladies’, gents’ and seniors’ sections, and a public what’s-on for events, bands, karaoke and bowls tournaments. All in one app, instead of sheets on the clubhouse wall.

Talk to me about your club
IPBC app screen: Track your tiesIPBC app screen: Check the draw

Who I’ve built for

  • Black Sector Tattoo Studio

    Frewstar Studio

    Book with Ross

  • Irvine Park Bowling Club

    IPBC Bowls Manager

Products

Ready-made tools, built for small businesses

Two apps that are already live, and four tools that work on their own or, better, together.

Apps

Tools

How they work together

Each one works on its own. Together, nothing slips.

  1. Scoutanswers and captures
  2. Echocollects reviews
  3. Pulsespots the gaps and hot leads
  4. Reachfollows up

Built and tested in our own apps first.

Try it

Have a go before you talk to me.

Working versions of my apps, with pretend data. Tap around. Nothing you do here is saved or sent anywhere.

Loading the demos…

Want one of these for your business, set up your way? Get in touch

Scout, the website assistant, joins this room soon.

What I do

If it’s repetitive, it lives in a spreadsheet, or it keeps you up at night doing admin, it can probably be built.

  1. AppsBooking systems, client portals, member databases. Built around how you already work, not the other way round.
  2. AutomationsThe copying, chasing and reminding that eats your evenings, done by itself and checked by you.
  3. AI assistantsAssistants like Scout that answer enquiries, take the details and hand you a tidy summary to act on.
  4. WebsitesFast, good-looking sites that bring in enquiries and plug straight into the rest of your business.

What an automation does

Same jobs. One tidy flow.

Most of the work isn’t hard, it’s just scattered. An automation joins it up and runs it for you.

Before
copy & pastedid I reply?remind them!
Enquiries in the inbox, bookings in a spreadsheet, reminders on a sticky note. You’re the glue.
After
New enquiryBookedReminder sentDone
The same jobs run in one flow, by themselves. You just see it’s done.

Illustration with example steps, not real data.

How it works

One person. No handoffs. No agency markup.

  1. Step 1

    Map the mess.

    I look at what you’re doing by hand: the spreadsheets, the WhatsApps, the double entry.

  2. Step 2

    Build the tool.

    I build something that fits how you already work, in weeks, not months.

  3. Step 3

    Launch and refine.

    You get your time back, and I stay on hand to adjust it as you go.

Built with AI, checked by a human. I only take on a few projects at a time, so each one gets my full attention.

What it costs

  • Priced for small businesses, not corporates.
  • A fixed quote before any work starts. No surprises.
  • Built to pay for itself in the admin time it saves.

Never miss an enquiry

Scout answers your enquiries, day and night, and sends you a tidy summary.

Try Scout

Meet Scout

Skip the contact form.

Scout asks three quick questions, takes a photo or screenshot of whatever’s driving you mad, and passes it straight to me. I reply within one working day.

Prefer a person? WhatsApp me or send an email.

ScoutFrewstar assistant

What does your business do?

Scout’s chat is switching on shortly. Until then, message me directly:

WhatsApp meEmail me

What you send goes to Joseph by email and isn’t stored on this site. Privacy

Got a messy process? Let’s fix it.

WhatsApp 07404 297924founder@frewstar.co.uk
Book a free 15-minute chat