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About

Hi, I’m Joseph.

I’m the person behind Frewstar. I build apps, automations and websites for small businesses in Ayrshire and across Scotland, working with AI and checking every piece myself. You deal with me from the first message to launch day.

Selected work

What I’ve built, and what’s on the bench right now. Each one started with a job somebody was doing by hand.

Frewstar Studio

Live
Frewstar Studio screen: the Blackheart studio page, with Book with Blackheart

Booking, consent forms, reminders and calendar sync for tattoo and piercing studios. Clients book from one link, no app to download.

Web app · Tattoo studios · More about Frewstar Studio: Frewstar Studio

Bowls Manager

Live
Irvine Park Bowling Club crest, 1958

The whole club in one app for Irvine Park Bowling Club: a digital tie board, live scores, and a public what’s-on for events, bands, karaoke and bowls tournaments.

Web app · Sports club · Ayrshire · More about Bowls Manager: Bowls Manager

Scout

In build

An AI assistant for your website. It answers enquiries day and night, asks the right questions and sends you a tidy summary, so no job gets lost.

AI assistant · Any small business · More about Scout: Scout

Trade app

In build

Bookings, customer records and job photos for a local tradesperson, in one place instead of a notebook and three apps.

Mobile app · Trades · Client work

Who I’ve built for

  • Black Sector Tattoo Studio

    Frewstar Studio

    Book with Ross

  • Irvine Park Bowling Club

    Bowls Manager

  • 209 club members on one app
  • 30 competitions with live scores
  • 1 day to reply to every enquiry

How I work

One person. No handoffs. No agency markup.

  1. Step 1

    Map the mess.

    I look at what you’re doing by hand: the spreadsheets, the WhatsApps, the double entry.

  2. Step 2

    Build the tool.

    I build something that fits how you already work, in weeks, not months.

  3. Step 3

    Launch and refine.

    You get your time back, and I stay on hand to adjust it as you go.

Built with AI, checked by a human. I only take on a few projects at a time, so each one gets my full attention.

AppsAutomationsAI assistantsWebsites

What I do

If it’s repetitive, it lives in a spreadsheet, or it keeps you up at night doing admin, it can probably be built.

  1. AppsBooking systems, client portals, member databases. Built around how you already work, not the other way round.
  2. AutomationsThe copying, chasing and reminding that eats your evenings, done by itself and checked by you.
  3. AI assistantsAssistants like Scout that answer enquiries, take the details and hand you a tidy summary to act on.
  4. WebsitesFast, good-looking sites that bring in enquiries and plug straight into the rest of your business.

What an automation does

Same jobs. One tidy flow.

Most of the work isn’t hard, it’s just scattered. An automation joins it up and runs it for you.

Before
copy & pastedid I reply?remind them!
Enquiries in the inbox, bookings in a spreadsheet, reminders on a sticky note. You’re the glue.
After
New enquiryBookedReminder sentDone
The same jobs run in one flow, by themselves. You just see it’s done.

Illustration with example steps, not real data.

What it costs

  • Priced for small businesses, not corporates.
  • A fixed quote before any work starts. No surprises.
  • Built to pay for itself in the admin time it saves.